Llopartec Llopartec

The bakery sector continues to transform to align with the preferences of consumers who are increasingly selective about flavour, nutrition and sustainability. Although per capita bread consumption has declined over the past decade in Spain, interest in differentiated products continues to grow, opening up opportunities for manufacturers and industry professionals.

Bread Consumption in Spain

According to the latest food consumption data from MAPA (Ministry of Agriculture, Fisheries and Food), each Spaniard consumed around 27.45 kg of bread in 2024, equivalent to approximately 75 g per day, with the majority being fresh or frozen bread. Fresh bread accounts for nearly 78 % of household bread consumption.

This historical decline has been evident over the last decade: in 2015, more than 34 kg per person was consumed, compared with under 28 kg today, a reduction of more than 20 %.

1. Sourdough Bread as a Leading Trend

Natural fermentation and sourdough are gaining global prominence, driven by perceptions of superior flavour, digestibility and quality. The global market for sourdough products is expanding and is expected to grow at an annual rate of approximately 4.6 % until 2035, according to Future Market Insights.

2. Innovative Textures and Sensory Contrasts

Modern consumers are seeking richer sensory experiences: breads with crunchier crusts, tender interiors, or multigrain varieties with seeds and fruit.

3. Artisan Bakery on the Rise

Artisan bread continues to see strong growth among global consumers. More than 60 % of buyers prefer hand-made bakery products made with natural ingredients, free from additives and preservatives, particularly valuing freshness and authenticity.

4. Health and Functionality as Key Criteria

The demand for value-added breads continues to consolidate. Wholegrain options or breads made with ancient grains (such as spelt, rye or kamut), as well as breads high in fibre or protein, meet the needs of consumers increasingly focused on foods that provide functional benefits and fit healthy lifestyles.

5. Sustainability as a Consumer Expectation

Sustainability has become an essential requirement for the modern consumer, encompassing the use of organic or locally sourced ingredients, responsible production processes, more sustainable packaging, and a reduction in food waste.

At Llopartec, we embrace this combination of respect for tradition with sensory, nutritional and environmental innovation. Interest in sourdough, functional products and sustainable practices not only defines the present but also shapes future opportunities for manufacturers, distributors and specialist bakeries seeking to connect with consumer expectations.